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You are here: Home1 / Blog2 / 20163 / December

The Most Popular, Most Helpful Lägler N.A. Content of 2016

We’re doing what people do at the end of one year, beginning of another. We look back at what we did well and what we can improve. We always want to keep
doing better.

That runs from machine designs and production at the factory in Germany to customer service, certification training and every way we connect with you pros
online here in North America.

We kicked off a new, mobile-friendly website in 2016. With it came a blog, and we started social media pages on Instagram, Facebook,
Twitter and YouTube. We started making videos and answering top questions you have about using and
maintaining Lägler machines.

Added up, you all spent about five work weeks of the year learning from the content on our blog. That’s a great start, and we aim to build on that in the
coming year.

Here’s a recap, highlighting the most popular how-to topics and just plain fun social media posts.

What is Lägler Premium Sanding Technology (PST) Certification Training?

TOP BLOG CONTENT

Lägler Certification: What is Lägler PST?

Our most viewed blog page. Like we say in that post, our training program is about two things:

1. Building relationships with contractors, letting them know we are the true resource about Lägler machines and we’re ready to help.

2. Helping contractors to maximize success with their sanding and finishing businesses.

In this post, we describe the Lägler process that gets you the most out of every floor while taking the least time on the job. Greatest efficiency for
the flattest floors. We tell what the one-day certification course costs and why we offer it at a financial loss to ourselves.

Nothing builds trust like truth and, of course, quality machines you can count on for many years. That’s what we bank on every day.

Read the full post, “Lägler Certification: What is Lägler PST?”

TOP HUMMEL® BLOG POSTS

Not surprisingly, HUMMEL blog posts are a favorite among all our topics. It’s the most popular Lägler machine in North America, and is used by many thousands
across the world.

How to Replace a Lägler HUMMEL Sanding Drum

This post tells the two most important things to know about the HUMMEL drum. It also includes step-by-step instructions.

The video in this post shows proof that the HUMMEL design maintains its nearly 50 years of original engineering while also taking on all the parts that
have been refined along those many years. New parts on, say, a 1983 machine? No problem. Maintain and roll on.

Read the full post, “How to Replace a Lägler HUMMEL Sanding Drum.”

Why You Should Sand Wood Floors at an Angle and Left to Right | Lägler North America Blog

Why You Should Sand Wood Floors at an Angle + Left to Right

We’ve refined our thinking on sanding at an angle. For example, we used to recommend cutting at an angle for the first pass, and then with the direction
of a straight-laid floor for finer grits.

Now, we recommend using at least a slight angle for each pass. It’s all about getting the flattest results.

We also explain why to sand left to right as you move across the field of a room, and why you should not sand right to left, if you want to achieve the
best results.

Read the full post, “Why You Should Sand Wood Floors at an Angle + Left to Right.”

4 Reasons Not to Use a Wire-Brush Drum with a Lägler HUMMEL

We know the wire-brushed look is especially cool with current trends in wood flooring. But we also know the reasons you don’t want to throw a wire-brush
drum on your HUMMEL for that job.

What did we say about truth above? Truth builds trust, and trust us when we say we are focused on quality floors and offering the best information we have
to you.

Read the full post, “4 Reasons Not to Use a Wire-Brush Drum with a Lägler HUMMEL.”

Do you have Lägler HUMMEL questions and helpful content ideas? Use the Contact link in the menu heading above to submit your suggestions.
We want to tackle all the information that will be helpful to you in the field with future blog and video posts.

TOP FLIP® BLOG POSTS

The FLIP edger finally is getting its due in North America. The machine was launched in 2001 in Germany, and now is becoming much more widely known and
used here. Search #LaglerFLIP on
Instagram to see photos and videos from some of the guys who are using it — and bragging about it — across the land.

How to Use the Lägler FLIP Corner Attachment | Lägler North America Blog

How to Use the Lägler FLIP Corner Attachment

How do you handle room corners, around pipes, and between railing balusters? You could scrape. You could use an orbital sander in some of those spots.
But the FLIP corner attachment is the high-speed tool that knocks it all out the cleanest and quickest.

The FLIP is sold with the short and corner attachments, and this blog post includes tips for using both.

Read the full post, “How to Use the FLIP Corner Attachment.”

How to Adjust Lägler FLIP Sanding Pressure

Like everything with Lägler machines, the engineers have lightened the pro’s load on the job. With the FLIP, don’t burn out your shoulders to add a touch
of pressure here or there. Just use as recommended.

This blog post gives step-by-step instructions for making sure the FLIP is cutting as expected. It tells how to set the pressure based on which attachment
you’re using, and in only of seconds of effort on the job.

The CAD drawings in this post also show what goes wrong when you’re edger is running on off-kilter settings like an old sea captain with an uneven peg
leg.

Read the full post, “How to Adjust FLIP Sanding Pressure.”

What Lägler FLIP questions and helpful content ideas do you have? Tell us, using the Contact link in the menu heading above. We want to
turn those questions into useful blog and video posts to help everyone #LearnMoreEarnMore.

TOP TRIO BLOG POSTS

What is a surefire way to know when a floor sanding guy doesn’t own a TRIO and hasn’t participated in Lägler’s Premium Sanding Technology (PST®)
certification training? He calls the machine a buffer and thinks it slows down the process.

For those who know better, we’re building our how-to TRIO content. For those who want to test-drive a TRIO and see why so many others swear by it, read,
“What is Lägler PST?”
and get in touch with us.

How the Lägler TRIO Sanding Disc Arrows Help You to Extend the Life of Your Abrasives | Lägler North America Blog

Lägler TRIO: Sanding Disc Arrows + Abrasives

Let’s veer off the path for a minute. Have you ever noticed on the gas gauge in your truck that arrow next to the little silhouette of the gas pump that
either points left or right? It’s a reminder, showing you on which side of the vehicle your gas tank is when you pull up to the pump at the gas station.

Well, the TRIO has a similar reminder on its three sanding discs. This blog post tells why the arrows cast in the plate are there and how that plays a
part in extending the life of your abrasives.

The post also talks hard plates and donuts. Getting hungry? Read the full post, “Lägler TRIO: Sanding Disc Arrows + Abrasives.”

How to Clean the Lägler TRIO Filter

What are the three things you need to know about cleaning the TRIO filter? What is the one thing you really shouldn’t ever do and, we’re willing to bet,
you or someone on your crew has done?

This post includes a super-short video and the three simple steps you should use to clean your filter in only seconds.

Read the full post, “How to Clean the Lägler TRIO Filter.”

How to Dismantle and Reassemble the Lägler TRIO Filter Unite | Lägler North America Blog

How to Dismantle + Reassemble the TRIO Filter Unit

Right off the top, this post tells three signals it’s time to get into your filter unit for some basic maintenance.

Don’t push the TRIO to the side, because you aren’t sure what’s wrong. And don’t use time and money to have someone else handle it. You’ve got this.

Step-by-step instructions in this post lay out exactly what you need to know. It’s also good to keep your manual handy. Read when in need.

Read the full blog post, “How to Dismantle + Reassemble the Lägler TRIO Filter Unit.”

What Lägler TRIO questions and blog/video ideas do you have? The Contact link in the menu heading above is your path to telling us. We
can turn your question – which likely is a common question many others have – into helpful blog content for everyone.

TOP VIDEO CONTENT

We started a YouTube channel this past year. It’s great for embedding videos in our blog posts. If you watch as much on YouTube as you do on TV, like your kids do, look us up and
subscribe.

But we also post our videos on Instagram and Facebook, where these videos (mostly how-to) add up many times more views. (If you aren’t promoting your business
on social media and want to learn, give these blog posts a look: “Social Media for Wood Flooring Pros”
and “Interview with a Contractor: Social Media Success.”)

So view our videos using whatever app you favor. Below is one of our most popular, “How to Replace a HUMMEL Sanding Drum.”

Follow Lägler North America Content

Follow our blog and more content through our monthly email newsletter and our Facebook, Instagram, Twitter and YouTube social media
pages.

Share your content suggestions using our contact page.

And make 2017 your biggest yet. We’ll be here.

https://www.laglernorthamerica.com/wp-content/uploads/2020/02/Content-Year-in-Review-scaled.jpg 1440 2560 webmaster https://www.laglernorthamerica.com/wp-content/uploads/2020/02/logo2-300x90.png webmaster2016-12-27 01:25:502020-02-29 01:35:30The Most Popular, Most Helpful Lägler N.A. Content of 2016

Interview with a Contractor: Social Media Success

Many who follow us on social media, especially on Instagram, also know Jorge Boror (“Tito”), at least through the social app. Tito has been building his
wood flooring business, Rende Hardwood Flooring in Providence, R.I., for more than a decade. He fired up its social media pages in 2012.

In recent months, we saw Tito’s Instagram account (@callmetito) blow up. He had a very respectable 2,500 followers one day. Then after he posted a photo in May, showing a hexagonal
tile-to-wood installation with N.S. Builders in Boston (@nsbuilders)
… Man, he hit a new level. That photo alone got almost 3,000 likes and well over 100 comments. Less than seven months later, Tito’s Instagram
following is approaching 15,000.

Jorge "Tito" Boror on Instagram

Social media isn’t magic. This one example with Tito doesn’t mean it happens that way for everyone, or hardly anyone. But think about this: Tito’s “overnight”
social media marketing success was four years in the making.

And it happened because of the wood flooring business he’s been building since 2006, the skills and partnerships, like the one with N.S. Builders. Social
media has been a tool to help highlight those foundation pieces, not the other way around.

To make his social pages successful, Tito is consistent, responding to customers and industry pros looking for help. He shows who he is, floor man and
fisherman, and shares what he knows and admits what he doesn’t.

Most recently on Instagram, he’s making a bigger move into videos and has started a friendly community for contractors to connect (#floortalk).

We asked Tito about his social success through Instagram direct message.

Tito’s path to social media success …

I remember 15 years ago, working full time sanding floors out of high school, I was always bored with no outlet to anyone else in the industry. The NWFA was around, but I thought they were geared for manufacturers only. I was very lonely. When I quit and started my business, I still felt lonely (I do enjoy my down time, but I enjoy interacting with people more). The loneliness didn’t start to evaporate until 2012 when I joined Instagram and started posting pictures of my 2006 HUMMEL.

Jorge Boror's first wood flooring Instagram post, in 2012

There were only about 4 or so floor guys I would communicate with on a regular basis back then, but just those 4 guys made me feel less lonely. Social media has always been an outlet to the world for me and something I’ve enjoyed. I started posting about my daily life and work. Slowly, social media made work fun again and, eventually, the fun turned into the white-hot passion it is today.

My main goal originally with social media was to get leads. I posted floors and floors and more floors in hopes that potential floor owners would like what they saw and call. It worked.

However, most recently I have been getting lots and lots of engagement from other wood flooring contractors all over the globe. I’ve received an overwhelming amount of support, enthusiasm and feedback from new and veteran contractors on Instagram. Because of them I’ve decided to switch it up and make my entire feed for the contractor.

I don’t want to go the machine and finish review route, that’s not me. I’d rather chat shop and experiences. That’s why I started #floortalk, to give guys an outlet, the same outlet I was looking for in the 90s when I was employed, lonely and bored.

Jorge "Tito" Boror started a wood flooring shop-talk community on Instagram called #floortalk

I make content for them. I have been a contractor long enough that I know every struggle we face. I answer every DM I get when someone has a problem or question. I’ve inspired a lot of guys to be better and they’ve inspired me to be creative, provide content and put up posts for them to check out while they take breaks from edging or running the big machine all day.

We’ve been successful on turning Instagram leads into paying and returning clients. The clients that find us on IG seek us out because of the passion we show for the trade. Often times these leads are open invite and we aren’t bidding against anyone else, and close ratios are high.

They are as organic and high quality as a lead can get. When I arrive, they feel like they already know me, they expect to see me deliver the same enthusiasm I show on all jobs. They ask about the TRIO and expect me to deliver an experience. It’s such a fun feeling closing a sale that came to be because of Instagram.

My latest thing is IG videos. I recently had one follower request that I start posting more videos. This was a few weeks ago. I have no idea why his request struck such a chord with me, but it did and since then, I’ve made it my responsibility to fulfill his request.

The latest efforts of mine stem from wanting to support my fellow wood flooring contractor. Ultimately, my goal is to make guys rediscover their passion for wood floors and support the new guys that want to break in the industry.

Learn Benefits + Tips for Successful Social Marketing

To learn how to boost your own social media marketing game, read “Social Media for Wood Flooring Pros.” It includes nine benefits
to marketing your flooring business using social media and three tips to make it a success without taking a lot of time.

Join Lägler North America Instagram, Facebook, Twitter + YouTube

More Blog Content

HUMMEL: Why You Should Sand at Angles + Left to Right

TRIO: Sanding Disc Arrows + How to Extend the Life of Abrasives

FLIP: How to Adjust Sanding Pressure

https://www.laglernorthamerica.com/wp-content/uploads/2020/02/Tito-Social-Media-Blog-Post.jpg 888 1444 webmaster https://www.laglernorthamerica.com/wp-content/uploads/2020/02/logo2-300x90.png webmaster2016-12-13 01:36:192020-02-29 01:41:11Interview with a Contractor: Social Media Success

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About Lägler North America

Lägler North America, a division of Palo Duro Hardwoods, is the North American distributor of machines and parts manufactured by Eugen Lägler GmbH in Germany. We are North America’s machine repair center, and offer Lägler’s one-day Premium Sanding Technology (PST®) certification course.

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